Purpose is about the meaning and direction of your business. It is defining the core reason for being and leading change to a better world. Much research has been conducted about how to formulate your purpose. Over the years many have already defined their North Star. Probably you have. But we also are very aware of that this sentence itself isn’t going to do the magic. We need to put more effort in the purpose to make it work.
From why to how
The key of making purpose work for your business is the realization that you need to turn purpose into action. With every business decision you make you must think about this bigger picture. You have figured out your why, but how are you going to pursue it? How is a specific decision adding up to your purpose? When do you bend a bit to the left and translate a bit to the right when it comes to your daily work? Every small step is needed to make the bigger picture work. Every single day, every decision, every talk, every WhatsApp, call & e-mail. It’s about how we work on our purpose that matters.
People catalyze change
So we realize, it’s people that make purpose happen. People act, or not. People can choose to act to be responsibly, or not. People make impact, or again, not. This is also why many founder-driven businesses find it sometimes easier to put purpose at their core. It’s personally connected. They work from their own beliefs and are happy to make further changes into that direction. So in order to make purpose reality we have to start with people . How to create habits that will lead to action? Only when you are aligned you can catalyze the change that is leading to your North Star.