Remember sitting in that meeting with your colleagues giving an update that you don’t really care about? It’s only human for your mind to be drifting away. In order for a story to be effective, it needs to connect. So how selfish this may seems, the only reasons why you are listening is because something is remotely related to… yes you.
So how to let your story stick? To really make an impact with it. Three simple rules:
Start with something that your listeners can relate to.
Keep it short & simple. Nobody wants to listen to endless stories without the punchlines.
Make them participate in the story. If your listeners feel they are in it – they will remember.